Describe your customers and define what problem you solve for them:

There is the organization who leads the project, the organisation's stakeholders, the community:  because the project is documented a heightened responsibility exists in the actions taken. There is an element of commitment to the process and the methodology, the way we engage if it is being documented.  

“Perhaps what you measure is what you get. More likely, what you measure is all you’ll get. What you don’t (or can’t) measure is lost” – H. Thomas Johnson 

Visual narration is in my opinion, the most truthful and authentic measuring tool of soft markers.

There is a fourth client - these are the individuals in the organization, the people doing the work, making the decisions, often remotely from the project site, the migratory quality of the visual narrative, forms an undiluted contact between implementor and community member.  If this contact is related to the circles of relationships, forming contact between ‘self’ and ‘acquaintance’ effectively moves the relationship out of the high risk outsider ring, into the influence and possibility spheres. The benefit of this migratory quality in the visual narrative is where the real power lies. When people recognise each other in these new spheres, the quality of the engagement changes.

Who are your competitors and what sets you apart from them?

The space I operate in is both rife with competition at the simplest level and a completely big blue open pacific ocean.  I’ve never felt the need to compete - my skills, experience and product is unique in that it contains all of my abilities at once. I create compound value at low cost. I think competition is relative, I also think that you should focus on making yourself better - all the time.  Once you enter into the fear that there is not enough for everyone, you start focussing on something that is completely counter productive.  I worked internationally for a few years and when I eventually decided to come back home, I was very concerned about my network that doesn’t exist any more, the prospect of having to make something out of nothing, and someone said to me;  if you’re good at what you do, you will always have work. I’ve called up that specific moment so many times it’s become part of my heartbeat. 

What sets me apart is a combination of things, insight, experience, curiosity, skills.  All of this while being acutely aware of the extent to which I intrude, from the flash on the camera to the beeping of the camera - I strip as much of the distraction away in an effort to be less of an intrusion